Our approach.

Achieving our vision requires a profound shift in humanity's thinking: how humanity perceives itself, its purpose, our relationship with each other, animals and the natural world.

Animals International’s approach is underpinned by an unwavering belief in the human potential. That it has been limited by outdated belief systems that no longer serve us. And, that in the same way we have advanced technologically, we believe we have the ability to advance ethically.

We understand that currently, inherited mindsets are the primary influencers of human thinking, attitudes and choices that result in separation, discrimination and animal suffering.

Piglet playfully looking at camera
Credit: Edgar's MIssion

As a result, we seek to:

  • Ignite an evolution of human thought that will heal the human-animal relationship
  • Evoke awe, reverence and respect for nature and our fellow species
  • Inspire and empower humanity to live from our highest potential and noblest instincts
  • Live our values and vision and embody the change we wish to see in the world


It was our predecessors who decided to place animals in different categories. That some animals would be friends and others food — that some animals would be valued for who they are, and others only for what their bodies produce.

This is the worldview that most of us inherited. And every day since, we have been subjected to marketing strategies that seek to manipulate us and create profit through conformity – often to the detriment of people, animals and our planet.

You can’t use an old map to explore a new world.
Albert Einstein

This image contains content which some may find confronting

A rescue sheep leans lovingly on a young boy who is patting them., as they lay on a dry grassy paddock.

Creating a new human story.

Humanity has traditionally followed in the footsteps of those who have lived before us. As a result, cycles of violence towards humans, animals and nature have continued.

A new pathway, a new type of leadership and service is so greatly needed. One that inspires, uplifts and unifies. One that presents us with a vision of who we can become and who we are destined to be. A new story that addresses the greatest cause of suffering in the world today — the treatment of our fellow species.

Our approach is an exploration of a new way of thinking and heart-based living that empowers people to become living, inspiring examples of kindness in action – of love in action. Love for each other, the animals, and our precious planet.

Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.
Arundhati Roy