Sheep in Romania have been given a voice – this time, through a powerful song, Save Miorița. With the help of popular singer, Mădălina Pavăl, the Animals International team have reimagined and re-recorded one of Romania’s most loved folk ballads.
The song and touching video have already inspired thousands of caring Romanians to add their voice to calls for an end to live export.
The ballad of Miorița tells the story of a lamb who hears of a plot to kill her shepherd and intervenes to save him. It has inspired countless artists and poets over generations and symbolises the strong connection between the Romanian people, the land and the animals.
In the reimagined version of the traditional Romanian song, there is a special twist – instead of the lamb saving the life of her shepherd, Miorița now pleads for the shepherd to spare her, and her friends, from the brutality of the live export industry.
We know that if animals, like Miorița, could plead their own case for kindness, such cruel industries would cease to exist. This new campaign is giving a louder voice to the countless victims, whose pain has been ignored, and hidden, by ruthless live export companies for far too long.